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The site gongan.com.au had the following on the site, "Rod Williams, Managing Director of Gongan Consultancy, is an Indigenous business advisor who helps private enterprise, Indigenous communities and organisations work together, by providing advice and specialist services that help bridge the cultural divide." I noticed that the website said " When I first considered opening up my own business I went to my elders and asked for a name, and they gave me the name Gongan, which is a Bundjalung name, it means very special, very beautiful." They also stated " Business spoke of profits and industry standards;." The meta header had Rod Williams as the first keyword. This keyword was followed by Indigenous consultants, Aboriginal consultant, and cross cultural communications. Indigenous Advisor which isn't as important as Rod Williams. The other words the site used was Aboriginal Advisor. Aboriginal Australia is also included but could not be seen by web engines.